We Don’t Sell Watches. We Build Yours.
AP Custom Watches turns the legendary Seiko platform into a bespoke timepiece finished like a luxury watch — but designed around your story, your dial, your engraving.
Built Because Cookie-Cutter Isn’t You
We started AP Custom Watches after years of seeing two options: mass-produced watches with no soul, or luxury price tags that keep great design out of reach. Our answer was simple — build fully assembled, made-to-order Seiko-based timepieces with obsessive finishing, premium materials, and personalization that makes your watch unmistakably yours.
Precision at the Core
Dependable Seiko automatic movements (NH35/NH36/NH34). Cases, crystals, and bracelets selected for feel and longevity — then checked again at the bench.
Luxury Where You See It
Optional sapphire, brushed & polished finishing, crisp indices, and real dial texture. Details that catch light like a far pricier watch.
Personal to the Last Detail
Custom dial text or logo, engraved casebacks, color-matched hands — and a build team that actually talks with you before assembly.
Your Build, Step by Step
Choose Your Base
Dress (Presage-style), Royal Oak–style, GMT — select the platform that fits your wardrobe and wrist.
Dial, Hands, Case, Bracelet
Pick textures, indices, handset, finishes, and bracelet style. Want guidance? We’ll send curated combinations that look incredible together.
Personalize
Add dial text/logo and caseback engraving. This is where your watch stops being “a watch” and becomes your watch.
Assembly & Regulation
We build, regulate, and inspect. Then your timepiece ships in a presentation box, ready for daily wear.
What Owners Say
“Looks and feels like a multi-thousand-dollar piece. The brushing and dial texture are unreal. I’ve already ordered a second build.”
“I sent my idea and they nailed it. The engraved caseback is my favorite detail — it’s a gift with meaning.”
“Communication was next-level. They suggested a handset I didn’t consider and it made the whole watch.”
Build the Watch People Ask About
Start with a design you love. We’ll help perfect it and assemble it to last.
